Listing Best Practices 2017-06-01T20:34:31+00:00

Listing Best Practices

Accurately describing your item and its defects can help your transactions go smoothly.
Learn More

Listing Best Practices

Accurately describing your item and its defects can help your transactions go smoothly.
Learn More

Choose the Right Listing Format and Listing Duration for your listing

  • As a reminder, Sellers can’t have more than one Fixed Price listing of an identical item at the same time. Multiples of identical Fixed Price items should be offered in a multi-quantity Fixed Price listing.
  • If you list duplicate auction-style listings, only one listing without bids will appear on eBay at a time. Once the first listing receives a bid or ends, the next auction-style listing for the same item will be eligible to appear on the site.
  • If you have multiple Auctions running, try to stagger their end time to increase bidding activity.

Title & Description

  • Keep your Title clear and accurate. Use details that clearly define your product such as: brand, item condition, model name, style, type, and part numbers or EAN/UPC codes.
  • Maximize the 80 characters provided to increase Search exposure
  • Avoid using special characters
  • Optimize your Listing Descriptions for Mobile users to increase sales
  • Clearly state your business policies to set the right buyer expectations
  • Avoid complicated links that slow down the buying process



  • Including clear and detailed photos of your items will help you to keep buyers happy by letting them see exactly what they will be getting.
  • Capture any flaws so that buyers are aware of any known defects.
  • Load up to 12 images
  • Avoid stock photos
  • Upload High Resolution Images (500 pixels or greater on longest side is required)


Condition & Condition Description

  • Sellers should accurately represent the condition of their items so that buyers can find what they are looking for, and so that items are not unintentionally misrepresented.
  • Explain any defects or flaws on the item.
  • Use the item condition description field only to describe the condition of the item.


  • Enable Best Offer and explore automation settings
  • Review the new Seller Hub Growth page to compare your prices to your competitors

Item specifics

  • Use eBay’s recommended item specifics to increase search exposure
  • Build out Custom Item specifics to increase buyer awareness & seller protection
  • Custom Item specifics can be used to callout what is NOT included, i.e. an accessory such a phone charger.

Product Identifiers

  • Product identifiers help buyers find your item more easily, both on eBay and in search engines like Google and Bing.
  • Listings that include an item’s brand, MPN, and GTIN are given greater visibility in eBay search results and navigation, and are required for certain Categories.


  • Offer a flexible 30-day Return policyAccount for items being opened & inspected on/after December 25th
  • Review the new customization features in the returns process
  • Automate your returns process to expedite returns and refunds, or you can strategically choose to manually approve specific requests